Branding
Same foundation. Sharper presence.
A focused update to an existing brand. Perfect for businesses that have grown but their visuals have not kept up.
What is included
What a refresh can touch
We choose together what to update, so you only change what needs changing.
Logo Refinement
Cleaner lines, better proportions or new supporting versions, while keeping what people recognize.
Color Palette
Updated or expanded colors that feel current and work across web and print.
Typography
Fresh font pairings and a clear hierarchy that make everything easier to read.
Imagery Direction
A clearer photo style and mood so your visuals feel consistent again.
Graphic Elements
New patterns, icons or shapes that give your brand more to work with.
Updated Files
Your refreshed pieces, organized and ready for your website, social media and print.
How it works
A lighter process, by design
- 1Free 20-minute call
We talk about your business, what has changed and what you want to keep.
- 2Review your brand
We look at what is working and what needs an update.
- 3Refresh and review
You see the updated pieces and share feedback.
- 4Refreshed files
You receive your updated brand files, ready to use everywhere.
FAQ
Questions about Brand Refresh
Not unless you want it to. A refresh builds on what already works, so your logo may get cleaner lines, better proportions or new supporting versions while staying recognizable to your customers.
If your brand needs a full rebuild, we can talk through the full Branding package on your free call. You will get an honest recommendation so you only pay for what your business actually needs.
Each refresh is quoted after a free 20-minute call, based on how much needs updating. A small update to a few pieces costs less than a refresh that touches your logo, colors, type and files.
It depends on how many pieces are being updated and how quickly feedback comes back. A refresh is usually lighter than a full branding project, and we set a clear timeline together on your free call.
Free consultation
Ready to talk about your brand refresh?
Book a free 20-minute call. No pressure. Just a real conversation about your business and what you actually need.
Or email hello@lourindossantos.com