S&S/Superior Coach Company, Inc.
Web Design for S&S/Superior Coach Company, Inc.
Consolidating Legacy and Innovation into One Unified Digital Experience
Louie Petit, National Sales Manager at S&S/Superior Coach Company, reached out to me to lead a major web overhaul for the company’s online presence. S&S and Superior are two historic brands under one ownership, each with its own website and identity. My role was to consolidate these platforms into a single, cohesive site that honors their legacy while modernizing their digital experience.
S&S/Superior Coach Company has been a leader in specialty vehicle manufacturing for nearly 150 years, known for its elegant funeral coaches, six-door limousines, and custom designs. The goal of this project is to streamline user navigation, unify branding, and create a scalable platform that showcases their vehicles, services, and dealer network with clarity and professionalism.
This is an ongoing collaboration, and I continue to refine layouts, build funnels, and optimize content across all three sites.
Custom Graphics & Visual Assets
Designing a Visual System That Honors Tradition and Drives Engagement
As part of the redesign, I am creating a suite of custom graphics that elevate the brand’s visual identity across web and print. This includes vehicle assets, typography systems, layout design, and branded elements that reflect the company’s commitment to craftsmanship and innovation.
Using Adobe Creative Suite, I’ve developed consistent design components such as hover effects, hero banners, and interactive buttons. I’ve also created motion graphics and subtle animations to enhance user experience and add depth to the site’s visual storytelling. These assets are tailored to highlight the elegance of S&S/Superior’s vehicles while maintaining a clean, professional aesthetic that appeals to funeral directors and industry partners.
Professional Vehicles Tab
Consolidating Legacy and Innovation into One Unified Digital Experience
As part of the site redesign, I created a centralized Professional Vehicles tab that organizes all S&S and Superior vehicle listings in one place. Previously, the company lacked a unified catalog, which made browsing and updates difficult.
Key features include:
Sub-tabs for S&S and Superior Coaches
Interactive images that link to detailed product pages
Responsive layout with clear funnels to contact and dealer info
Scalable structure to support future inventory
This tab improves customer experience, streamlines internal updates, and strengthens brand credibility.
I’m also:
Assisting their lead designer with graphic support
Creating a new tab to showcase event photography
Updating contact info for all sales representatives
This is still a work in progress, but I’m excited to share it as a current project that reflects my skills in systems thinking, design, and collaboration.